Market position
Clarify the space your brand can credibly own and the alternatives customers compare.
Strategy & Consulting
Marketing gets expensive when every channel is working from a different assumption. Twelve brings strategy, positioning, planning, and measurement into one clear direction built around your business goal.
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The constraint
More marketing activity will not fix an unclear direction.
Paid media, social, content, web, and CRM can all be active while the business still feels stuck. We step back, connect the evidence, and identify the decisions that should guide the next investment.
We find the decision behind the noise.
Audience and journey
Identify the people that matter, what moves them, and where momentum is being lost.
Channels and economics
Evaluate where budget, attention, and team capacity can create the strongest return.
Marketing operations
Align the team, vendors, tools, reporting, and decision rhythm behind the same priorities.
What we lead
Capabilities
Marketing strategy
Campaign planning
Brand positioning
Marketing audits
Fractional marketing direction
This is usually the right move when…
- Marketing feels reactive and every request becomes a priority.
- The business is entering Miami, launching an offer, or changing direction.
- Budget is spread across channels or vendors without one shared plan.
- An internal team needs senior direction without a full-time executive hire.
- Leadership wants an independent view before making the next investment.
Clarity your team can act on.
- A concise diagnosis of what is helping, hurting, and missing
- A ranked priority map tied to the business objective
- Positioning and message direction
- Channel and budget recommendations
- A practical action plan with owners and next decisions
- A measurement framework for useful reporting
Ways to work together
Choose the level of direction you need.
Marketing audit
An independent review of strategy, channels, message, customer journey, and measurement.
Strategy engagement
A focused strategic foundation for a brand, market, offer, or growth objective.
Campaign planning
The audience, idea, channel roles, budget logic, and success criteria before launch.
Fractional marketing direction
Ongoing senior leadership that aligns internal teams, specialist partners, and priorities.
The process
From scattered inputs to one working direction.
Diagnose
We review the goal, current performance, market, customer journey, and operating reality.
Decide
We turn the evidence into a position, priorities, channel roles, and clear tradeoffs.
Direct
We translate the strategy into an action plan and, when useful, stay close to guide execution.
FAQ
Strategy questions, answered clearly.
01Is this consulting or execution?
It can be either a strategy-only engagement or the starting point for execution with Twelve. We define that boundary before work begins.
02Can you work with our existing team or agencies?
Yes. Fractional direction is designed to align internal teams and specialist partners around one plan, not replace capable people by default.
03What do we receive?
The exact output depends on the scope, but it is always built for use: clear decisions, ranked priorities, documented recommendations, and a practical next-step plan.
04Do you only work with businesses in Miami?
No. Twelve is rooted in Miami and works with businesses in South Florida and beyond, in English and Spanish.
Before you spend more, decide what deserves the spend.
Tell us what feels unclear. We will help you identify the first strategic question worth solving.
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